How to market “Detox” products
The popular “detox” products, to which special detoxification or purification properties are attributed, do not have a specific regulation in Spain or in the European Union (EU), but are regulated through a European Regulation on declarations Nutritional and health properties in food.
In this post we will put these products in context and explain the basis that these foods must meet to be marketed within the EU.
For a food to enter the market as a “detox” or purifying product, it must submit a permit to the European Food Safety Authority (EFSA) and, therefore, that body must accept the request.
Various requests have been canceled and, consequently, the products are not authorized in the Community market as “detox” products.
The European Commission and EFSA have stated that “detox” can be confusing, confusing or transmitting incorrect information to the final consumer.
That is why these products must comply with the provisions of Regulation (EC) 1924/2006 of the European Parliament and of the Council on nutrition and health claims in foods, as well as respect the applicable food legislation as to the information transmitted to the consumer (Regulation 1169/2011).
In essence, when the food company submits the application, it must provide information based on rigorous scientific studies that does not mislead the consumer.
On the other hand, it should also facilitate the consumer’s understanding of the special characteristics of these foods by sharing objective and clear information.
The main reason why EFSA rejects the requests it receives from the food industry is the weak cause-effect relationship that “detox” products claim to have.
The purifying effect that the healthy properties of these products have are not very convincing in the eyes of the EFSA, which is why greater scientific rigor and clarity are needed. If you want to know more about how to market a food with purifying properties, do not hesitate to consult our team of specialists in food advice without obligation.