25 September, 2018

Food Supplements in Ecommerce gain strength

As we spoke in another post, the consumption of food supplements is growing globally due to the increase in consumer concern for health and for greater availability of these products in the market and easy access to them for an improvement in distribution strategy. Specifically, Spain grew 7% the previous year.

The novelty that arises in this context of expansion, as indicated by the Association of Dietary Companies and Food Supplements (AFEPADI) in its studies on the last Euromonitor (which we do not have access personally because it is paid), is that sales begin to grow in terms of two digits through e-commerce platforms and that health-related technology, such as applications and devices, begin to take on relevance, contributing to a more informed mConsumer (consumer of mobile devices).

The term mConsumer began to be coined by the high percentage of individuals who purchase various mobile devices. In the field of health, this public is also growing and is mainly characterized by using applications and devices related to health, nutrition and well-being that offer customized solutions.

The Euromonitor states that the new challenge of the food supplements market will be to adapt to the requirements of this new consumer. Therefore, many companies are already working on food supplements in Ecommerce. He also warns that legislative changes will soon have to be introduced to be able to market new mobile applications related to health, personalized nutrition and even 3D printing of pills.

This will have a great impact on food supplements in Ecommerce. From LegaleGo Nutrition we recommend that companies of food supplements in Ecommerce, if they have not yet investigated the latest developments in the sector, start doing so and listen to the new needs that the customer demands so that they stay and grow in the market of the Health and nutrition.