Label on nutritional products and their relevance
In other posts we have talked about the content that the labeling of nutritional products must contain. On this occasion we will emphasize the strategic considerations that food companies must make before designing the label of their food, as well as the relevance of the labeling of nutritional products.
WHY IS THE LABEL DESIGN ON NUTRITIONAL PRODUCTS RELEVANT?
The packaging, or packaging (in English), is the showcase of the brand. Not only will the product look serve to persuade the potential consumer in their purchase decision, but also the information shown on the label – which is part of this packaging – must provide useful information and be attractive to convince the target audience.
The label on nutritional products is one of the first impressions that the potential customer will have on the brand, so you have to make an aware strategy about what information to display on the packaging and how.
We have already mentioned on other occasions that the label on nutritional products must contain, according to Spanish regulations and current European laws: logo and brand name, product characteristics, mode of use or conservation, precautions, name of the company name, address, date of manufacture and expiration, among other considerations.
WHAT PREVENTS GOOD FOOD LABEL PLANNING?
Labeling of nutritional and food products is mandatory. That is why proper label planning avoids fines, penalties and bad brand reputation, which, once stained, can be recovered with much effort.
Therefore it is important to have the advice of a food consultancy such as LegaleGo, to know exactly the regulations and access the legal experience we have in the food and nutritional products industry.
WHAT TO TAKE INTO ACCOUNT IN THE DESIGN OF THE LABEL?
In addition to taking into account the Spanish and European regulations for the design of the label, other aspects of marketing must also be taken into account to position and reach the target audience:
Information and label design distinctive and lasting over time. Competition in the food industry is fierce, as is the increase in nutritional products. For this reason we have to study the competition and from our showcase – packaging and labeling – differentiate ourselves from the rest. Not only differentiate at first sight in the initial stage, but also provide useful information and maintain that image over time to consolidate our brand to consumers.
Consider what the customer wants to know before buying the product. Apart from legal considerations, it is also advisable to include information that may be of interest to read our target. So it is interesting to investigate what the label would like to read. It is up to the consumer and the product this useful information may vary.
Exclude any kind of misleading information. According to Spanish and European advertising regulations, it is penalized to include misleading information on the label. In many cases companies have used false statements to engage the consumer, but in the long run they have only served to attribute a negative image to the brand, since the consumer is not foolish and is increasingly better informed.
In LegaleGo we have extensive experience in the food industry sector that we can share with your company, as well as, knowledge of advertising standards and Spanish and European laws that protect the consumer in the field of food safety. Ask us without obligation.